It is often appropriate to complement a web marketing strategy with conventional marketing techniques that are focused on driving traffic to your website.
We have successfully employed the following techniques in the past:
- Direct Mail campaigns targeted to specific industries
- Direct Mail campaigns targeting specific geographic areas
- Newspaper Advertising
- Radio Advertising
In all cases the key is to deliver a short, effective message that entices the prospect to visit your website.
Many businesses spend tens of thousands of dollars per year on "Yellow Pages" advertising. Once you have an effective web marketing strategy in place, it often makes sense to reduce the size of your Yellow Pages advertisement and use this smaller ad as a method of driving prospects to your website.